Welcome to Wholesale.Fishing (referred to as "we," "us," or "our"). We are committed to protecting your personal information and your right to privacy. If you have any questions or concerns about this privacy notice, or our practices with regards to your personal information, please contact us using the details provided at the end of this policy.

This privacy notice describes how we might use your information if you visit our website at [YourWebsiteURL.com], engage with us in other related ways ― including any sales, marketing, or events. In this privacy notice, if we refer to "Website," we are referring to any website of ours that references or links to this policy; "Services" refers to our Website, and other related services, including any sales, marketing, or events.

IMPORTANT: This is a template privacy policy and should not be used as-is. You must consult with a legal professional to create a policy that is compliant with all applicable laws and accurately reflects your business's data collection and usage practices.

1. What Information Do We Collect?

Personal Information You Disclose to Us

In Short: We collect personal information that you voluntarily provide to us.

We collect personal information that you voluntarily provide to us when you register for a wholesale account, express an interest in obtaining information about us or our products and Services, when you participate in activities on the Website (such as posting messages in our online forums or entering competitions, contests or giveaways) or otherwise when you contact us.

The personal information that we collect depends on the context of your interactions with us and the Website, the choices you make and the products and features you use. The personal information we collect may include the following: [**LIST SPECIFIC TYPES OF PERSONAL INFO YOU COLLECT - e.g., Name, Email Address, Phone Number, Business Name, Tax ID, Billing Address, Shipping Address, Payment Information (though specify if processed by third party), Account Credentials (username/password - hashed), etc.**]

All personal information that you provide to us must be true, complete and accurate, and you must notify us of any changes to such personal information.

Information Automatically Collected

In Short: Some information — such as your Internet Protocol (IP) address and/or browser and device characteristics — is collected automatically when you visit our Website.

We automatically collect certain information when you visit, use or navigate the Website. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Website and other technical information. This information is primarily needed to maintain the security and operation of our Website, and for our internal analytics and reporting purposes.

Like many businesses, we also collect information through cookies and similar technologies. [**IF YOU USE COOKIES, YOU NEED A DEDICATED COOKIE POLICY OR A MORE DETAILED SECTION HERE.**]

2. How Do We Use Your Information?

In Short: We process your information for purposes based on legitimate business interests, the fulfillment of our contract with you, compliance with our legal obligations, and/or your consent.

We use personal information collected via our Website for a variety of business purposes described below. We process your personal information for these purposes in reliance on our legitimate business interests, in order to enter into or perform a contract with you, with your consent, and/or for compliance with our legal obligations. We indicate the specific processing grounds we rely on next to each purpose listed below.

We use the information we collect or receive:

To facilitate account creation and logon process. [**Explain further if needed**]
To manage wholesale accounts. We may use your information to manage your account and keep it in working order.
To send administrative information to you. We may use your personal information to send you product, service and new feature information and/or information about changes to our terms, conditions, and policies.
To fulfill and manage your orders. We may use your information to fulfill and manage your orders, payments, returns, and exchanges made through the Website.
To request feedback. We may use your information to request feedback and to contact you about your use of our Website and Services.
To protect our Services. We may use your information as part of our efforts to keep our Website safe and secure (for example, for fraud monitoring and prevention).
To enforce our terms, conditions and policies for business purposes, to comply with legal and regulatory requirements or in connection with our contract.
To respond to legal requests and prevent harm. If we receive a subpoena or other legal request, we may need to inspect the data we hold to determine how to respond.
For other business purposes. We may use your information for other business purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our Website, products, marketing and your experience. [**BE SPECIFIC IF POSSIBLE**]

3. Will Your Information Be Shared With Anyone?

In Short: We only share information with your consent, to comply with laws, to provide you with services, to protect your rights, or to fulfill business obligations.

We may process or share your data that we hold based on the following legal basis:

Consent: We may process your data if you have given us specific consent to use your personal information for a specific purpose.
Legitimate Interests: We may process your data when it is reasonably necessary to achieve our legitimate business interests.
Performance of a Contract: Where we have entered into a contract with you, we may process your personal information to fulfill the terms of our contract.
Legal Obligations: We may disclose your information where we are legally required to do so in order to comply with applicable law, governmental requests, a judicial proceeding, court order, or legal process, such as in response to a court order or a subpoena.
Vital Interests: We may disclose your information where we believe it is necessary to investigate, prevent, or take action regarding potential violations of our policies, suspected fraud, situations involving potential threats to the safety of any person and illegal activities, or as evidence in litigation in which we are involved.

More specifically, we may need to process your data or share your personal information in the following situations:

Business Transfers. We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
Third-Party Service Providers. We may share your data with third-party vendors, service providers, contractors or agents who perform services for us or on our behalf and require access to such information to do that work. Examples include: payment processing, data analysis, email delivery, hosting services, customer service and marketing efforts. [**LIST CATEGORIES OF THIRD-PARTY PROVIDERS, e.g., Payment Processors, Shipping Companies, Email Marketing Platforms. BE TRANSPARENT.**] We may allow selected third parties to use tracking technology on the Website, which will enable them to collect data on our behalf about how you interact with our Website over time. This information may be used to, among other things, analyze and track data, determine the popularity of certain content, pages or features, and better understand online activity.

4. How Long Do We Keep Your Information?

In Short: We keep your information for as long as necessary to fulfill the purposes outlined in this privacy notice unless otherwise required by law.

[**EXPLAIN YOUR DATA RETENTION POLICY. This is critical. For example: "We will only keep your personal information for as long as it is necessary for the purposes set out in this privacy notice, unless a longer retention period is required or permitted by law (such as tax, accounting or other legal requirements). No purpose in this notice will require us keeping your personal information for longer than the period of time in which users have an account with us." OR "When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize such information, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible."**]

5. How Do We Keep Your Information Safe?

In Short: We aim to protect your personal information through a system of organizational and technical security measures.

We have implemented appropriate technical and organizational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information. Although we will do our best to protect your personal information, transmission of personal information to and from our Website is at your own risk. You should only access the Website within a secure environment.

[**Briefly describe key security measures if appropriate, e.g., SSL, data encryption, access controls. Avoid giving away too much detail that could compromise security.**]

6. What Are Your Privacy Rights?

In Short: In some regions, such as the European Economic Area (EEA) and United Kingdom (UK), and California, you have rights that allow you greater access to and control over your personal information. You may review, change, or terminate your account at any time.

[**THIS SECTION IS HIGHLY DEPENDENT ON YOUR JURISDICTION AND THE JURISDICTIONS OF YOUR CUSTOMERS. Consult a legal professional. You may need to detail rights like: Access, Rectification, Erasure (Right to be Forgotten), Restrict Processing, Data Portability, Object to Processing, Withdraw Consent. Provide instructions on how users can exercise these rights.**]

For example: If you are a resident in the EEA or UK and you believe we are unlawfully processing your personal information, you also have the right to complain to your local data protection supervisory authority. You can find their contact details here: [Link to EU Data Protection Authorities].

If you are a resident in California, you are granted specific rights regarding access to your personal information. [Detail CCPA rights if applicable].

Account Information: If you would at any time like to review or change the information in your account or terminate your account, you can log in to your account settings and update your user account or contact us using the contact information provided.

7. Cookies and Similar Technologies

Most Web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove cookies and to reject cookies. If you choose to remove cookies or reject cookies, this could affect certain features or services of our Website. [**Consider a separate, more detailed Cookie Policy if your use of cookies is extensive.**]

8. Children's Privacy

We do not knowingly solicit data from or market to children under the age of 18 years. By using the Website, you represent that you are at least 18 or that you are the parent or guardian of such a minor and consent to such minor dependent’s use of the Website. If we learn that personal information from users less than 18 years of age has been collected, we will deactivate the account and take reasonable measures to promptly delete such data from our records. If you become aware of any data we may have collected from children under age 18, please contact us at [Your Privacy Contact Email].

9. Links to Other Websites

Our Website may contain links to other websites that are not operated by us. If you click on a third-party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

10. Changes to This Privacy Policy

We may update this privacy notice from time to time. The updated version will be indicated by an updated "Last Updated" date and the updated version will be effective as soon as it is accessible. If we make material changes to this privacy notice, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this privacy notice frequently to be informed of how we are protecting your information.

11. Contact Us

If you have questions or comments about this notice, you may email us at privacy@wholesale.fishing or by post to:

Wholesale.Fishing
Attn: Privacy Officer
3574 S Delsea Drive
Port Elizabeth, NJ 08348
United States

Phone: (856) 825-4565

Disclaimer: This privacy policy is a template and for informational purposes only. It does not constitute legal advice. You should consult with a qualified legal professional to ensure that your privacy policy complies with all applicable laws and regulations and accurately reflects your specific data handling practices.