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Your Premier Source for Wholesale Fishing Gear

Equip your business with top brands, bulk pricing, and an unmatched selection of fishing tackle, bait, and outdoor gear.

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Shop by Category

Explore our wide range of fishing product categories to find exactly what you need for your customers.

Rods

Rods

 Reels

Reels

 Lures

Lures

 Line

Line

 Hooks

Hooks

 Tackle Storage

Tackle Storage

 Apparel

Apparel

 Nets & Tools

Nets & Tools
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Featured Bait - Pickup in Port Elizabeth, NJ

Your local source for the freshest live and quality frozen bait. Call ahead for availability and reservations.

Live Clams

Live Clams

Prime bait for Striped Bass & Tautog.
Frozen Bunker

Frozen Bunker

Oily and irresistible to big predators.
Live Eels

Live Eels

The ultimate trophy Striper bait.
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Trusted Brands We Carry

Stock your shelves with products from the most reputable and innovative brands in the fishing industry.

Penn Logo Shimano Logo Daiwa Logo Berkley Logo Abu Garcia Logo Ugly Stik Logo Rapala Logo Plano Logo Okuma Logo Savage Gear Logo YETI Logo Lowrance Logo
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New Arrivals & Hot Deals

Check out the latest products and special offers to give your customers the best selection.

NEW: Penn Spinfisher VII Stealth 6500 New Arrival

NEW: Penn Spinfisher VII Stealth 6500

The legendary Spinfisher, now in a sleek all-black finish with IPX5 sealing.

Wholesale Price Available

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DEAL: Shimano Curado DC Baitcaster - 15% Off Hot Deal

DEAL: Shimano Curado DC Baitcaster - 15% Off

Experience digital control braking at an unbeatable price. Limited stock!

Special Wholesale Offer!

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NEW: YETI Roadie 32 Wheeled Cooler New Arrival

NEW: YETI Roadie 32 Wheeled Cooler

The perfect portable wheeled cooler, now in a versatile 32-quart size.

Premium Wholesale Pricing

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DEAL: Bulk Buy Gulp! Alive! - Save Big Hot Deal

DEAL: Bulk Buy Gulp! Alive! - Save Big

Stock up on bestselling Gulp! Alive! Pints and Quarts for the season.

Case Discounts Available

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All New Arrivals All Hot Deals

Why Partner with Wholesale.Fishing?

We are dedicated to helping your fishing retail business thrive with our exceptional service, extensive product selection, and commitment to your success.

Competitive Wholesale Pricing

Access top-quality fishing gear at unbeatable wholesale prices, designed to maximize your profit margins and competitiveness.

Extensive Product Range

From rods and reels to the smallest terminal tackle, find everything your customers desire under one roof. We partner with the best brands.

Dedicated Support & Fast Fulfillment

Our knowledgeable team offers dedicated support, and our Port Elizabeth, NJ location ensures efficient order processing for timely pickup.

Ready to Stock Up with the Best?

Create your wholesale account today and gain access to exclusive pricing, our full product catalog, and dedicated support to help your business grow.

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