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Rapala: Trusted by Anglers Worldwide

Since 1936, Rapala has been crafting lures that catch more fish. From the legendary Original Floater® to innovative modern designs, every Rapala lure is hand-tuned and tank-tested to ensure its signature fish-catching action. Explore their range of world-class lures, knives, tools, and accessories.

Legendary Rapala Lures (Hard Baits)

Discover Rapala's iconic hard baits, renowned for their lifelike action and proven ability to attract all types of game fish.

Rapala Original Floater® (F07)

Rapala Original Floater® (F07)

SKU: RAP-F07-SD

The legendary lure that started it all. Its wounded minnow action is irresistible to fish everywhere.

  • Balsa Wood Construction
  • Classic Minnow Profile
  • Hand-Tuned & Tank-Tested
  • VMC® Black Nickel Hooks
  • Floats at Rest
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Rapala Shad Rap® (SR07)

Rapala Shad Rap® (SR07)

SKU: RAP-SR07-CW

A classic crankbait that accurately mimics the action of a vulnerable shad, effective cast or trolled.

  • Balsa Wood Construction
  • Natural Baitfish Profile
  • Diving Lip Design
  • Hand-Tuned & Tank-Tested
  • Various Diving Depths Available
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Rapala X-Rap® Jerkbait (XR10)

Rapala X-Rap® Jerkbait (XR10)

SKU: RAP-XR10-S

The "Xtreme Action" jerkbait with an aggressive darting action, internal textured finishes, and suspending capabilities.

  • Suspending on Pause
  • Slashbait® Action
  • Internal Long-Cast System
  • 3D Holographic Eyes
  • Premium VMC® Hooks
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Rapala DT® (Dives-To) Series Crankbait (DT10)

Rapala DT® (Dives-To) Series Crankbait (DT10)

SKU: RAP-DT10-PGC

Hits its preset diving depth quickly and stays in the strike zone longer. Made from select balsa wood.

  • Balsa Wood Construction
  • Precise Diving Depth (DT10 dives to 10ft)
  • Internal Baritone Rattle
  • Thin Tail Design
  • VMC® Black Nickel Hooks
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Rapala Tools & Knives

Equip yourself with high-quality, durable fishing tools and legendary Rapala fillet knives, designed for anglers by anglers.

Rapala Fish 'N Fillet® Knife (6

Rapala Fish 'N Fillet® Knife (6")

SKU: RAP-FNF6

The classic birch handle fillet knife with a progressively tapered, full-tang Swedish stainless steel blade.

  • Swedish Stainless Steel Blade
  • Reinforced Birch Handle
  • Genuine Leather Sheath
  • Full Tang Construction
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Rapala Fisherman's Pliers (8.5

Rapala Fisherman's Pliers (8.5")

SKU: RAP-RCDP8

Durable carbon steel pliers with side cutter, split ring tool, and lure tuning capabilities. Co-molded soft grips.

  • Carbon Steel Construction
  • Nickel Plated Finish
  • Side Cutter & Split Ring Tool
  • Co-Molded Soft Grip Handles
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Rapala Digital Scale (50 lb.)

Rapala Digital Scale (50 lb.)

SKU: RAP-RRSDS50

Compact and accurate digital scale with a large display, tare weight function, and memory for storing weights.

  • 50lb / 22kg Capacity
  • Easy-to-Read Digital Display
  • Tare Weight Function
  • Water Resistant Design
  • Heavy-Duty Hook
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Rapala Hook Sharpener

Rapala Hook Sharpener

SKU: RAP-RSHS

Retractable, fine grit aluminum oxide stone sharpens hooks to a razor edge quickly and easily.

  • Fine Grit Aluminum Oxide Stone
  • Retractable Design for Safety
  • Neck Lanyard
  • Compact and Portable
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Rapala's legacy of quality and fish-catching performance makes their products a must-have for any serious tackle retailer. Partner with Wholesale.Fishing to access our full range of Rapala lures, tools, and accessories.

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