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Lowrance: Leading the Way in Fishfinding Technology

For over 60 years, Lowrance has been a pioneer in marine electronics, providing anglers with innovative fish finders, chartplotters, and sonar technology. From CHIRP Sonar and StructureScan® HD to the revolutionary ActiveTarget™ Live Sonar, Lowrance helps you find more fish, more easily.

Featured Lowrance Fishfinders & Chartplotters

Discover Lowrance's cutting-edge multi-function displays, offering powerful sonar, detailed charting, and seamless integration.

Lowrance HDS LIVE™ 12 Chartplotter/Fishfinder

Lowrance HDS LIVE™ 12 Chartplotter/Fishfinder

SKU: LOW-000-14421-001

High-performance MFD with a 12-inch SolarMAX™ HD display, Active Imaging™, StructureScan® 3D, FishReveal™, and ActiveTarget™ Live Sonar compatibility.

  • 12" SolarMAX™ HD Touchscreen
  • ActiveTarget™ Live Sonar Ready
  • Active Imaging™ 3-in-1 Ready
  • StructureScan® 3D Compatible
  • C-MAP® Genesis Live Charting
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Lowrance Elite FS™ 9 Chartplotter/Fishfinder

Lowrance Elite FS™ 9 Chartplotter/Fishfinder

SKU: LOW-000-15690-001

Combines power and affordability with a 9-inch touchscreen, ActiveTarget™ Live Sonar support, Active Imaging™, and extensive networking capabilities.

  • 9" High-Resolution Touchscreen
  • ActiveTarget™ Live Sonar Ready
  • Active Imaging™ 3-in-1 (CHIRP, SideScan, DownScan)
  • FishReveal™ Smart Target View
  • Ethernet & NMEA 2000® Networking
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Lowrance HOOK Reveal 7 TripleShot Fishfinder

Lowrance HOOK Reveal 7 TripleShot Fishfinder

SKU: LOW-000-15503-001

Easy-to-use fishfinder with Autotuning Sonar, FishReveal™, DownScan Imaging™, SideScan Imaging™, and GPS plotter.

  • 7" SolarMAX™ Display
  • FishReveal™ Smart Target View
  • TripleShot™ Transducer (CHIRP, SideScan, DownScan)
  • Autotuning Sonar
  • GPS Plotter with C-MAP® Contour+
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Lowrance Ghost™ Trolling Motor

Lowrance Ghost™ Trolling Motor

SKU: LOW-000-14794-001

Ultra-quiet and powerful brushless trolling motor with GPS anchoring, fully integrated with HDS LIVE, Elite FS, and Elite Ti2 displays.

  • Brushless Motor for Quiet Operation
  • Integrated Lowrance Sonar Options
  • GPS Anchor & Heading Lock
  • Fly-By-Wire Steering
  • NMEA 2000® Connectivity
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Advanced Lowrance Sonar Technology & Accessories

Enhance your fishfinding capabilities with Lowrance's industry-leading sonar systems, transducers, and mapping options.

Lowrance ActiveTarget™ 2 Live Sonar

Lowrance ActiveTarget™ 2 Live Sonar

SKU: LOW-000-15959-001

See fish swim in real-time with the highest-resolution live sonar, showing their movement and interaction with structure.

  • High-Resolution Live Sonar Views
  • Forward, Down & Scout Modes
  • Seamless Integration with HDS & Elite FS
  • See Fish React to Your Lure
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Lowrance Active Imaging™ HD 3-in-1 Transducer

Lowrance Active Imaging™ HD 3-in-1 Transducer

SKU: LOW-000-15951-001

Delivers the clearest CHIRP, SideScan, and DownScan Imaging™ views, plus FishReveal™ for easier target identification.

  • High-Definition CHIRP Sonar
  • Crystal-Clear SideScan Imaging
  • Detailed DownScan Imaging™
  • FishReveal™ Target Separation
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C-MAP® DISCOVER™ Chart Card

C-MAP® DISCOVER™ Chart Card

SKU: LOW-CMAP-DISCEUS

Feature-rich vector charts with high-res bathymetry, Genesis Live custom mapping, and Points of Interest.

  • Full-Featured Vector Charts
  • High-Res Bathymetry (1-foot contours)
  • Custom Depth Shading
  • Tides & Currents Data
  • Subscription-Free
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Lowrance Point-1 GPS Antenna with Heading Sensor

Lowrance Point-1 GPS Antenna with Heading Sensor

SKU: LOW-000-11047-001

Provides extremely accurate and rapid boat position and speed updates, plus heading for accurate boat direction on chart.

  • Precise GPS Positioning
  • Integrated Electronic Compass
  • NMEA 2000® Connectivity
  • Supports GPS & GLONASS, Galileo, Beidou
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Equip Your Customers with Lowrance Technology

Offer your clientele the confidence that comes with Lowrance marine electronics. From weekend warriors to tournament pros, Lowrance provides the tools to find and catch more fish. Contact us to become an authorized Lowrance dealer.

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