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Berkley Fishing Products

For generations, Berkley has been at the forefront of fishing innovation, driven by science and a passion for angling. From legendary baits like PowerBait® and Gulp!® to high-performance fishing lines and essential tackle, Berkley helps anglers "Catch More Fish!"

Featured Berkley Baits

Stock up on Berkley's scientifically proven baits, designed to attract more bites.

Berkley PowerBait MaxScent The General Worm

Berkley PowerBait MaxScent The General Worm

SKU: BERK-PBMSGEN-5W

Stick bait with revolutionary MaxScent material for an unmatched scent field.

  • MaxScent Scent Release
  • Durable & Natural Feel
  • Versatile Stick Bait Design
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Berkley Gulp! Alive! Minnow

Berkley Gulp! Alive! Minnow

SKU: BERK-GALVMIN-4IN

Looks, feels, and smells like live bait. Outfishes live bait in field tests.

  • Extreme Scent Dispersion
  • Natural Presentation
  • Rechargeable in Gulp! Alive! Attractant
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Berkley PowerBait Power Worms 10

Berkley PowerBait Power Worms 10"

SKU: BERK-PBPW10-BK

Classic ribbon tail worm with irresistible PowerBait scent and flavor.

  • Proven PowerBait Formula
  • Ribbon Tail Action
  • Wide Range of Colors
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Berkley Frittside Crankbait

Berkley Frittside Crankbait

SKU: BERK-FRITT5-CW

Designed by David Fritts. Classic balsa action with the durability of plastic.

  • Flat-Sided Balsa-Like Action
  • Integrated FlashDisc™
  • Pre-tuned for Performance
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Berkley Gulp! Shrimp

Berkley Gulp! Shrimp

SKU: BERK-GSMP3-NW

Looks, feels and smells like live shrimp; extremely effective for inshore species.

  • Lifelike Shrimp Profile
  • Rapid Scent Dispersion
  • Durable Gulp! Material
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Berkley PowerBait The Champ Craw

Berkley PowerBait The Champ Craw

SKU: BERK-PBCHCRW-GR

Designed by Skeet Reese. High-action claws and PowerBait scent.

  • Pro-Designed Action
  • PowerBait Scent & Flavor
  • Realistic Crawfish Profile
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Featured Berkley Fishing Line

Choose from a wide selection of Berkley lines, known for strength, sensitivity, and castability.

Berkley Trilene XL Monofilament

Berkley Trilene XL Monofilament

SKU: BERK-TRXL-10LB

Smooth casting and manageable. Resists twists and kinks.

  • Smooth Casting
  • Superior Manageability
  • Abrasion Resistant
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Berkley FireLine Superline

Berkley FireLine Superline

SKU: BERK-FIRE-20LB

Thermally fused superline. Smooth handling with incredible strength.

  • Smoother, Tougher, More Sensitive
  • Thin Diameter
  • Optimized for Spinning Reels
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Berkley Vanish Fluorocarbon

Berkley Vanish Fluorocarbon

SKU: BERK-VANFL-12LB

Nearly invisible underwater. Excellent abrasion resistance and sensitivity.

  • 100% Fluorocarbon
  • Nearly Invisible
  • Superior Wet Strength
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Berkley x9 Braided Line

Berkley x9 Braided Line

SKU: BERK-X9BRD-30LB

Smooth, strong, and silent 9-carrier braid for superior casting.

  • 9-Carrier Construction
  • Extremely Smooth & Quiet
  • High Abrasion Resistance
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Berkley Tools & Accessories

Essential fishing tools and accessories from Berkley to complete your tackle.

Berkley Portable Line Spooling Station

Berkley Portable Line Spooling Station

SKU: BERK-PLSS-01

Easily spool reels at home or on the go. Adjustable tension.

  • Compact & Portable
  • Adjustable Line Tension
  • Fits Most Spool Sizes
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Berkley Fishing Gloves

Berkley Fishing Gloves

SKU: BERK-FGV-L

Protect your hands while fishing. Durable and comfortable design.

  • Non-Slip Grip
  • Sun Protection (UPF)
  • Quick Drying Material
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Offer your customers the science-backed advantage of Berkley. Contact us for our complete wholesale catalog and pricing.

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